Monday, May 23, 2011

Jack Dorsey Introduces Square Register Today

Right now, In San Francisco, Twitter Founder Jack Dorsey, now CEO of Square, is talking about Square, his new mobile transactions company and app, which allows anyone to use their smartphone to make credit card purchases, and even take purchases from others, and an exciting new product the firm's launching.

Dorsey has announced that Square has shipped out over 500,000 readers, and Square has enabled over $1 billion in transactions to be done, by people who would not have been able to do so in the past because they didn't have cash on them.

Doresey says that people have been able to make more sales with Square. But now, he wants to focus on businesses in addition to individual people. In the presentation he explains the Square Register for the iPad, that replaces the clunky standard register. But the register gives you more, he says. It gives you data on, for example, how many cafe latte's you sold, if you're running a cafe.

Square is also releasing the Square Card Case which stores your purchase information, and allows you to make purchases using the card, and works with the Square Register.

Square is rolling out the Square Register to 50 merchants in various cities in America.

In all, a very exciting and revolutionary development.

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